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I help business owners focus on their most important asset: your health

What do you consider to be your business’ most important asset?

If you don’t think it’s your health, think again.

Whatever the size of your business, you are its CEO.  And as the CEO, most likely you have plans to manage risk when it comes to your business’ assets. 

But, what about you?

As the business owner, you are the asset that must be cared for before any other in your business. 

That’s why I call you Asset Zero.

YOU are where everything starts.

I know how it goes: you rarely think about yourself and instead you pour everything you have into your business. You never clock out. You push, and push, and then push some more. On any given day, you are juggling commuting, ­­­­­­­deadlines, customers… you name it.  There’s never enough time. There’s always something to do and everything needs to be done yesterday. 

So, when it comes to thinking about health, it’s easy to start to let things go.

  • Who has time to get sick?
  • I can never leave work, how can I go see a doctor?
  • If I just to get to the other side of this project, I will start dealing with my health…

I get it. For fifteen years, I lead a global organization within a large company.

There was constant pressure to deliver results, develop high performing teams, and manage suppliers.  When my husband was diagnosed with cancer, I left my job to care for him and to run his business until he got better.

Once my husband got better, he returned to the business and we continued to work together.  We launched a second company. I was in charge of writing the business plan and lining up potential investors.  I just kept pushing myself - at work, at home, in my community. I became more and more exhausted.  And I ignored the toll it was taking on my body.

And on the day of the meetings with the investors?  I was too sick to get out of bed to meet with them.

I had no other choice but to step away from our business as I had become a liability.

Are you at risk of becoming a liability to your business?

Let me guess:

  • You skip lunch and end up eating take out sometime later.
  • You survive on 4-5 hours of sleep a night.
  • You stopped the hiking, biking and weekend ski or fishing trips. Even getting in a round of golf seems like hard work.
  • You ignore warning signs that you need to take better care of yourself, and work through bronchitis, injuries and grief.

Here’s what I see with most people I work with: 

  • You’re worn out.
  • You’re exhausted.
  • You’re running on empty.

If you can’t show up to work every day feeling well, how are you going to show up when the stakes are high?

Does any of this sound familiar?

You put so much into your business, at times sacrificing your health and personal life.

Here’s what happens when Asset Zero is out of balance:

  • It gets more difficult to maintain or grow your business
  • Relationships suffer – be it with your spouse, children, friends
  • You lack the energy to get outdoors and do the things you love

Without a plan, Asset Zero—you, just like me —can start to become a liability to your business.

Are you ready to start treating yourself as the Asset you are?


Imagine How Good You Would Feel If You Could ...

  • Wake up and feel energized and excited about the day ahead of you?
  • Have steady energy throughout the day to do things you love?
  • Overcome your allergies?
  • Lose the bloat and start to feel comfortable in your clothes again?


As your Functional Nutrition Practitioner, I create a supportive program that will enable you to achieve and maintain your health and weight goals.  My method of examining diet and lifestyle as well as using coaching methodologies grounded in positive psychology has helped many men and women overcome fatigue, inflammation, stubborn weight and other lifestyle diseases.
I’m here to help you feel and look well again. Because, when you feel well, good things happen to you – in your career, in your relationships and in every other area of your life.

Are you ready to start treating yourself as the Asset you are?

Here’s what to do next:  Schedule a FREE discovery call with me to decide if working with me is right for you.  This is not a sales call.  I will listen to your concerns, answer your questions and give you a understanding of how I work so that you can make the right decision for your health. 

During this session, you can ask me any questions you have, and when you’re ready, pick a package plan that fits your needs and lifestyle and we’ll get started on your health journey right away! 

Your consultation will take place over the telephone.  Please provide your phone number when you sign up and I will call you at the scheduled time. I look forward to speaking with you and seeing how I can support your wellness goals!


"Lisa’s approach really worked for me. She is incredibly knowledgeable about how food affects all aspects of one’s body and overall health. With Lisa, I felt heard and that she really cared about my success. We unraveled a number of my health issues and addressed them in a systematic way. To boot, I’ve lost 15lbs and feel at least 10 years younger. Lisa is an effective, supportive coach who is capable of making huge improvements in a person’s health and well-being."

Martin S.
CEO/Entrepreneur - NYC

You’ve come this far, here’s some more about my background:

  • As a biology minor in college, I often the questioned the professors as to why there wasn’t a course that brought all the systems we studied separately together. The most cordial response?  “That’s an interesting perspective, Ms. Jacobsen”… uuuuhhhh...
  • Fast forward, when I decided to go back to school to learn about applied functional medicine, I sought out the best instructors and practitioners in the industry:
    • I studied anatomy, physiology and functional nutrition with award-winning educator and practitioner, Andrea Nakayama. It was through Andrea that I learned that truly helping people is both a science and an art. 
    • Rigorous training of functional lab work was at Functional Diagnostic Nutrition® and with Michael McEvoy, who is very well-known in the Functional Medicine world as a cutting-edge researcher and educator, at the Metabolic Healing Institute.
    • I continue to hone my clinical skills with the super-talented Tracy Harrison at the School of Applied Functional Medicine.
  • The National Board of Medical Examiners recognized me as one of the first ever national board-certified coaches.
  • Fun fact: When I lived in San Francisco in the early 90’s, I traversed the hills of the City, Marin and anywhere else on my Gary Fisher Hoo-Koo-e-Koo.  I still proudly ride this bike today – and have yet to crash (…..knock on wood….)

You can learn more about me on LinkedIn.  Please connect!

"Lisa Jacobsen is a caring, compassionate and extremely competent professional. She is well-read and an expert in her field. Since hiring Lisa as a coach, my blood markers have improved and I have learned more about my health than I ever could have learned from a Dr. visit. Lisa is a careful listener while thoughtful and methodical in her approach to narrow down the root of your problems. She then makes suggestions and plans to make you better."

Peter H.

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